AllAfrica.com brings us this article with a perspective on investing niche can help amateur investors not only survive, but capitalize on a bear market like the one the NSE (Nigerian Stock Exchange) is currently undergoing.

A market analyst and investment adviser, Oladipo Adewumi, said the best approach to the market in the bear period is to put money in those equities that have been beaten by the bears but which still parade strong fundamentals.

Such stocks, according to him, cut across the different sectors of the market.

“One of the ways to identify them in any industry or sector is to compare the equities current prices to the trailing, quarterly or forward earnings per share. The higher the earnings per share and the lower the share price of a particular equity, the better the stock is for the investor, all things being equal” he added.

It isn’t surprising to learn that these similar strategies are just good fundamentals that are applicable regardless of geography since worldwide, we are experiencing down markets.