The week in which digital grew-up

Last week the FT  reported on the challenge that ad agencies and PR firms face in recalibrating their businesses around digital. Mark Hanson spotlights the issue on his Livejournal : [Clients] are buying outcomes. Outcomes that need to embrace a selection of skills but agencies are still trying to grab budget within the confines of their existing structures. Brian Sollis covered similar ground when he posed a similar question to readers of his blog last week asking who owns social medi

Overall, some great money management tips in this blog posting.

This entry was posted on Wednesday, September 2nd, 2009 at 7:59 pm and is filed under Money Management. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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