Vertical PPC Search Engines and User Intent

Here at PPC Hero, we generally talk about the Googles, Yahoos and MSNs of the world. With good reason too, that’s where the bulk of traffic is and where you should spend most of your time. However, sometimes it makes sense to break out and try 2nd/3rd tier search engines – or better yet – vertical search engines. It all comes down to search intent. Over the past few years I’ve been working with a client who is a niche job board. At first, my approach was to drive traffic (and conversions) with

Overall, some great money management tips in this blog posting.

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